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22
choize.co.uk
Last Updated: 4 years
Success
39% of passed verification steps
Warning
38% of total warning
Errors
23% of total errors, require fast action
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Desktop
Mobile
Performance
Desktop Score 66%
Best Practices
Desktop Score 73%
SEO
Desktop Score 83%
Progressive Web App
Desktop Score 36%
Performance
Mobile Score 24%
Best Practices
Mobile Score 73%
SEO
Mobile Score 84%
Progressive Web App
Mobile Score 42%
Page Authority
Authority 19%
Domain Authority
Domain Authority 11%
Moz Rank
1.9/10
Bounce Rate
Rate 0%
Charset
Encoding
Great, language/character encoding is specified:
UTF-8
Title Tag
103 Characters
PURE AND ORGANIC PERFUME OILS AND FRAGRANCES – WWW.CHOIZE.CO.UK
Meta Description
178 Characters
CHOIZE is a Luxury Company selling Pure Natural and Organic Perfume Oils, Perfumes, Fragrances, Top Jewellery Brands, Homecare, Skincare, Cosmetics -Make Choize your only Choice.
Effective URL
20 Characters
https://choize.co.uk
Excerpt
Page content
Pure and Organic Perfume Oils and Fragrances – www.choize.co.uk ...
Keywords Cloud
Density
choize
26
fragrance
15
care
13
shop
13
home
12
fragrances
9
price
9
view
9
regular
9
natural
8
Keyword Consistency
Keyword density is one of the main terms in SEO
Keyword
Freq
Title
Desc
Domain
H1
H2
choize
26
fragrance
15
care
13
shop
13
home
12
fragrances
9
price
9
view
9
regular
9
natural
8
Google Preview
Your look like this in google search result
PURE AND ORGANIC PERFUME OILS AND FRAGRANCES
https://choize.co.uk
CHOIZE is a Luxury Company selling Pure Natural and Organic Perfume Oils, Perfumes, Fragrances, Top Jewellery Brands, Homecare, Skincare, Cosmetics -M
Robots.txt
File No Found
http://choize.co.uk/robots.txt
Sitemap.xml
File No Found
http://choize.co.uk/sitemap.xml
Page Size
Code & Text Ratio
Document Size: ~280.17 KB
Code Size: ~153.57 KB
Text Size: ~126.6 KB
Ratio: 45.19%
Estimation Traffic and Earnings
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Desktop
Web app manifest or service worker do not meet the installability requirements
1 reason
Service worker is the technology that enables your app to use many Progressive Web App features, such as offline, add to homescreen, and push notifications. With proper service worker and manifest implementations, browsers can proactively prompt users to add your app to their homescreen, which can lead to higher engagement
Properly size images
Potential savings of 94 KiB
Serve images that are appropriately-sized to save cellular data and improve load time
Serve static assets with an efficient cache policy
17 resources found
A long cache lifetime can speed up repeat visits to your page
Avoid serving legacy JavaScript to modern browsers
Potential savings of 36 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers
Avoid long main-thread tasks
2 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Minify JavaScript
Potential savings of 42 KiB
Minifying JavaScript files can reduce payload sizes and script parse time
Minimize third-party usage
Third-party code blocked the main thread for 220 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Avoid chaining critical requests
19 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Largest Contentful Paint
1.7 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Network Round Trip Times
0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Cumulative Layout Shift
0.564
Cumulative Layout Shift measures the movement of visible elements within the viewport
Defer offscreen images
Potential savings of 130 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Reduce initial server response time
Root document took 1,060 ms
Keep the server response time for the main document short because all other requests depend on it
Avoid an excessive DOM size
1,163 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
Eliminate render-blocking resources
Potential savings of 520 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
Minimizes main-thread work
1.9 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
Avoid non-composited animations
1 animated element found
Animations which are not composited can be janky and increase CLS
First Meaningful Paint
0.9 s
First Meaningful Paint measures when the primary content of a page is visible
Largest Contentful Paint element
1 element found
This is the largest contentful element painted within the viewport
Max Potential First Input Delay
270 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
JavaScript execution time
0.7 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Avoid large layout shifts
5 elements found
These DOM elements contribute most to the CLS of the page.
User Timing marks and measures
2 user timings
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Reduce unused JavaScript
Potential savings of 213 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity
Speed Index
2.2 s
Speed Index shows how quickly the contents of a page are visibly populated
Includes front-end JavaScript libraries with known security vulnerabilities
18 vulnerabilities detected
Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers
Total Blocking Time
240 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Enable text compression
Potential savings of 6 KiB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes
Time to Interactive
2.0 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Links do not have descriptive text
3 links found
Descriptive link text helps search engines understand your content
Server Backend Latencies
0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Avoids enormous network payloads
Total size was 1,872 KiB
Large network payloads cost users real money and are highly correlated with long load times
First Contentful Paint
0.9 s
First Contentful Paint marks the time at which the first text or image is painted
Reduce unused CSS
Potential savings of 23 KiB
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity
Keep request counts low and transfer sizes small
134 requests • 1,872 KiB
To set budgets for the quantity and size of page resources, add a budget.json file
Mobile
Links do not have descriptive text
3 links found
Descriptive link text helps search engines understand your content
Avoid large layout shifts
4 elements found
These DOM elements contribute most to the CLS of the page.
Web app manifest or service worker do not meet the installability requirements
1 reason
Service worker is the technology that enables your app to use many Progressive Web App features, such as offline, add to homescreen, and push notifications. With proper service worker and manifest implementations, browsers can proactively prompt users to add your app to their homescreen, which can lead to higher engagement
First Contentful Paint
3.6 s
First Contentful Paint marks the time at which the first text or image is painted
Max Potential First Input Delay
1,580 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Avoid non-composited animations
1 animated element found
Animations which are not composited can be janky and increase CLS
Time to Interactive
16.1 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Network Round Trip Times
0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Reduce unused JavaScript
Potential savings of 213 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity
Server Backend Latencies
0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Reduce JavaScript execution time
5.4 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Eliminate render-blocking resources
Potential savings of 2,330 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
Properly size images
Potential savings of 64 KiB
Serve images that are appropriately-sized to save cellular data and improve load time
Avoid an excessive DOM size
1,157 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
Reduce the impact of third-party code
Third-party code blocked the main thread for 2,330 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Document uses legible font sizes
98.66% legible text
Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px
Avoid chaining critical requests
19 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Defer offscreen images
Potential savings of 324 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Avoid long main-thread tasks
20 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Reduce initial server response time
Root document took 1,110 ms
Keep the server response time for the main document short because all other requests depend on it
Speed Index
6.7 s
Speed Index shows how quickly the contents of a page are visibly populated
Minimize main-thread work
9.1 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
Serve static assets with an efficient cache policy
17 resources found
A long cache lifetime can speed up repeat visits to your page
Enable text compression
Potential savings of 6 KiB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes
Cumulative Layout Shift
0.004
Cumulative Layout Shift measures the movement of visible elements within the viewport
Tap targets are not sized appropriately
77% appropriately sized tap targets
Interactive elements like buttons and links should be large enough (48x48px), and have enough space around them, to be easy enough to tap without overlapping onto other elements
Minify JavaScript
Potential savings of 42 KiB
Minifying JavaScript files can reduce payload sizes and script parse time
Reduce unused CSS
Potential savings of 24 KiB
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity
Keep request counts low and transfer sizes small
130 requests • 2,060 KiB
To set budgets for the quantity and size of page resources, add a budget.json file
Avoid serving legacy JavaScript to modern browsers
Potential savings of 36 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers
Avoids enormous network payloads
Total size was 2,060 KiB
Large network payloads cost users real money and are highly correlated with long load times
Includes front-end JavaScript libraries with known security vulnerabilities
18 vulnerabilities detected
Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers
User Timing marks and measures
2 user timings
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Largest Contentful Paint
7.9 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Largest Contentful Paint element
1 element found
This is the largest contentful element painted within the viewport
First Meaningful Paint
4.0 s
First Meaningful Paint measures when the primary content of a page is visible
First Contentful Paint (3G)
7007 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network
Total Blocking Time
3,120 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Speed And Optimization Tips
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Alexa Rank
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